Tag Archive: marketing
You have created a fantastic website, and now all you need is to attract people. If you want your site to rank on top of search engines such as Bing and Google, you will want to familiarize yourself with Search Engine Optimization (SEO).
There are so many websites on the web, and it is somehow not easy to rank your website first on Google. However, there are plenty ways in which you can improve your ranking on these search engines. Try Snap Agency SEO to help you learn everything you need to know about boosting your site.
Pick the Right URL
You need to select a URL before your website goes live. URL is also identified as the domain name, and it is the address that people will type to look for your site. It is crucial to ensure that your URLs are beautiful and clean. You need not include special characters, page ID, or hashbangs.
Use Descriptions and Titles for Each Page
You can write a unique description and title for every page on your website. These are short texts that clearly and accurately describe what your business is all about. It is composed of few phrases and keywords mixed in. Descriptions and titles are among the first things that search engines use to determine the ranking of your website. Therefore, it is essential to have a unique title and description.
Use Alt Text for All Your Images
Search engines are super when reading your website. However, they have not found a proper way to look at your images on your site. To understand what the graphic or photo displays, these search engines look for ‘alt text,’ a short written description of every image on your website. When you are writing, ‘alt text,’ ensure you accurately describe what is seen in the photo.
These are just a few steps on how to boost your website on search engines. Follow the simple steps and help your site rank on top of the search engines.
Facebook has more than 2 billion active members. This explains why you can use it to market your business. For instance, it can be helpful in creating a community, launching a new service or product, and building awareness. It does not have to be quite complicated. You should use the following tips to leverage the power of Facebook marketing in your business:
Facebook marketing tips
Build a following
This is the main purpose of using this social media platform for marketing. It can help you build a huge following. You can invite people to join your groups and like your pages. In this way, you can provide a lot of value with your links and posts. For instance, you can encourage your targeted audience to share, comment, and click on your posts.
Set up a Facebook page
Avoid using your personal Facebook accounts for business. This is because your friends and family may not have an interest in your business. Also, your potential customers are not interested in seeing your holiday photos. Since your business grows and there are many people coming in, soon you will run out of the room. You should note that Facebook only allows a person to have a maximum of 5,000 friends. This may sound like a huge number, but most online marketers reach that limit.
Engage and interact
Facebook marketing is considered only effective if the followers you have can trust you. They will trust your brand and like your business. This is possible when you deliver useful information on a routine basis. For instance, you should post a motivational message or daily tip onto your group. Moreover, post promotions and offers so that your followers can benefit from reduced prices on your select stock.
It is advisable to integrate Facebook marketing strategies with other proven marketing techniques. In this way, you can achieve great results. For example, you can add a social media feed to your blog or website.
You should note that Facebook ads are affordable and they do work. The good thing about Facebook is that it allows you to target your target audience based on their gender and interests. Remember that these ads can only work when they are relevant. It is advisable to hire a facebook ad agency to assist you on this. They understand how to value your audience and grab the attention of your viewer. They can also include a powerful call to action.